In keeping with the Vancouver Island motif, I strategically integrated the island's distinctive shape into the primary logos, serving as a visual anchor that resonates with the locale and ties the brand identity to its geographical roots. The axe motif, fashioned after Lucas's renowned recon curve style axe, not only reinforces the venue's identity but also pays homage to his craftsmanship and expertise in custom axe handle production, establishing a seamless connection between the brand and its artisanal offerings.

Deliberately chosen colors draw inspiration from both lumberjack culture and the high-energy ambiance of competitive axe throwing, imbuing the designs with a dynamic and spirited quality that captures the essence of the experience offered at Island Time Axe Throwing.

Furthermore, the secondary logo design cleverly echoes the iconic axe throwing target, featuring concentric rings that not only evoke the thrill of hitting the bullseye but also serve as a subtle nod to the competitive nature of the sport. This design element not only enhances brand recognition but also reinforces the venue's identity as a premier destination for axe throwing enthusiasts.

As for typography, a classic serif font was meticulously selected to convey a sense of solidity and timelessness, evoking a feeling of tradition and authenticity while ensuring legibility and visual impact across various applications. This thoughtful choice of typeface adds a touch of sophistication to the overall brand aesthetic, further reinforcing the venue's commitment to quality and excellence in every aspect of its operation.