Freelance Project

Spiking Up the Excitement with Bold, Engaging Design

Logo design


2024


Peak Performance Volleyball


The Challenge

I was approached by El to create the branding for Peak Performance Volleyball, a company specializing in youth volleyball camps and one-on-one coaching. The goal was to design a logo that felt dynamic and professional while incorporating elements of both Vancouver Island and the sport of volleyball. The challenge was to strike the right balance—creating a strong, energetic brand identity that resonated with young athletes while maintaining a polished and professional look.

The Process

  • Research & Discovery – I started by gathering inspiration, analyzing volleyball branding trends, and exploring ways to incorporate Vancouver Island’s identity into the design.

    Concept Development – Based on the research, I sketched out initial logo ideas, experimenting with ways to blend volleyball imagery with elements that represent the island.

  • Refinement & Feedback – After presenting the strongest concepts to El, I refined the design based on his feedback, adjusting the composition, typography, and overall energy of the logo.

    Finalization – Once we landed on the perfect balance of dynamic and professional, I fine-tuned the details and prepared the final logo files for various applications, ensuring versatility across print and digital platforms.

  • Brand Application – The finalized logo was implemented across Peak Performance’s branding materials, reinforcing a strong and cohesive identity for the company.

Next
Next

Island Time Axe Throwing