Freelance Project
Spiking Up the Excitement with Bold, Engaging Design
Logo design
2024
Peak Performance Volleyball
The Challenge
I was approached by El to create the branding for Peak Performance Volleyball, a company specializing in youth volleyball camps and one-on-one coaching. The goal was to design a logo that felt dynamic and professional while incorporating elements of both Vancouver Island and the sport of volleyball. The challenge was to strike the right balance—creating a strong, energetic brand identity that resonated with young athletes while maintaining a polished and professional look.
The Process
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Research & Discovery – I started by gathering inspiration, analyzing volleyball branding trends, and exploring ways to incorporate Vancouver Island’s identity into the design.
Concept Development – Based on the research, I sketched out initial logo ideas, experimenting with ways to blend volleyball imagery with elements that represent the island.
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Refinement & Feedback – After presenting the strongest concepts to El, I refined the design based on his feedback, adjusting the composition, typography, and overall energy of the logo.
Finalization – Once we landed on the perfect balance of dynamic and professional, I fine-tuned the details and prepared the final logo files for various applications, ensuring versatility across print and digital platforms.
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Brand Application – The finalized logo was implemented across Peak Performance’s branding materials, reinforcing a strong and cohesive identity for the company.